Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
We build effective brand building strategy to help your company improve its reputation, increase its relevance and increase its visibility by, Understanding your business, Keeping consistency with message, Maintaining an emotional voice, Staying relevant with trends and Designing reward programs.
Whether you need info graphics, digital or print materials, a mobile responsive website, or an entire re-branding, we have the tools to communicate your brand’s unique value. We Design a new/update existing logo, Create a new website/modernize existing, Design & write custom emails, Design print collaterals and Design promotional items.
There's only one sure-fire way to build a strong brand: brand positioning. Here's how we help you to successfully bring your audience and your brand together. Learn your brand's current position, Identify your direct competitors, Compare your positioning, Identify your uniqueness and Develop a distinct positioning idea.
We give your business a new life to capture more customers and conversions through the following rebranding services: Conducting brand audit, Assessing risks/ROI, Mapping competitive positioning, Writing creative brief, Evaluating brand message and Creating a launch plan.
We at FSG help you to boost your brand’s recognition and reputation through the following steps: Instant messages, Credibility enhancement, Emotional affirmation, Buyer motivation and Augmenting Customer loyalty.
We help to manage your brand throughout its life cycle, using the following online Brand Management Services (BMS): Building awareness, Corporate Branding, Design Services/packaging, Brand positioning and Brand repositioning.