Why Business Needs Website?
We live in a “near me searches" era, and people find the local business listings with a single click on the Google search engine. What does it mean to you if you own a business? Your business is non-existent as long as you do not have a website.
Today, a local business relies on a web development company to create their websites and capture customer attention in the region. Apart from that, most people are too busy to go to a physical store and want to purchase on the website directly without wasting time on commutation.
What else does a website capable of from a sales perspective?
Website as a Tool to Reach the Global Audience
90% of digital marketing is about Reach & visibility. A website is the main element of your revenue generating ecosystem. It helps your business reach a wider audience which results in
- Increased market share
- Revenue growt
- Enhanced brand equity
With a website, the possibilities of business growth are infinite that it will let you pierce into the untapped market and test the waters for expansion of your business globally.
Website as a Beacon for the Local Audience
Why should you have a website when you have ample foot traffic at your storefront? However, the pandemic proved this theory wrong. Here is what happens when you have a website
- Survive unpredictable market events
- Enjoy the uninterrupted business flow
- Target regional consumers
- Rule the online market in your locality
When the pandemic hit, many international brands with established stores and franchises have relinquished relying only on physical stores. They concentrated on redesigning their websites for the current market trend and customer shopping behaviour to recharge and project their website as their primary revenue generator.
Credibility to Your Business
As per a study by Stanford University, 75% of people believes that a brand is trustworthy based on the website design. A good website gains
- More Organic traffic
- Landing page engagement
- Lead conversion
UAE business ventures need to go for the best web designing company in UAE, as digital presence itself is not sufficient, but to build a robust website that increases the credibility of their business and creates a positive first impression about their brand.
Website – Your 24x7 Branding Partner
A website is a visual medium, and it effectively shares your brand message to the audience through various attractive elements like colours, texts, tabs, etc. a good website facilitates the user to
- Explore through the pages
- Engage with the information
- Get a personalized experience
75% of people research about the product/service on the company websites, and having customer reviews on a website fetches more organic traffic. Integrating social media accounts into your website is another excellent way for successful branding.
Conclusion
You can use your website to scale your business and increase revenue in many ways. A website developed by a top web development company in Dubai is like a digital dossier about the product/service you would want to sell here in UAE. It carries all the information and elements to convert the visitors into leads and leads into sales!